Google Acquires Nik Software
The morning news shows that Google has acquired my favorite plug-in company, Nik Software.
Everyone is asking “what does it mean?!” (and I don’t think the answer is “double rainbow”, but I’ve been wrong before!), and while I don’t know anything more about the announcement than anyone reading this right now, what I do know is this. The folks at Nik Software are exceedingly passionate about one thing — photography. Everyone I know there is a pro or serious enthusiast and they are there because they love the art. So whatever does happen, I have to believe it can only be good. The team wouldn’t have sold if it didn’t mean great things for the future of the company, it’s products, and most importantly, it’s photographer customers.
I haven’t spoken to anyone there yet this morning so this is just me taking here, telling what I believe.